• Choose the correct keywords

• Create a page for each keyword

• Write good content specific to each keyword for each page, this will include unique page title, unique content and attractive meta description.

• Format the page correct making sure the keyword is prominent in all the correct positions, title tags, headers tags, alt attributes on image tags, bolded text.

• Make sure the internal inking structure of the site is correct, this means using the correct anchor text, or alt text in links, and make sure the site links from the right pages to the right pages. Also make sure that your linking structure focuses towards important pages not chaff pages

• Obtain as many links as possible with as many variations of keyword pointed towards the home page of the website.

• Obtain strong authority links from relevant site, using keywords relevant text in link anchor.

• Obtain links deeper into the inner pages of the website, with anchor text relevant to the keyword of that particular page.

• Report on the performance of the campaign paying prime attention to traffic, rather than positions.

• Review campaign performance, change keyword selection or linking strategies to reflect the data you have reported back.

The figure that was banded about was around 40% for position one dropping to 20% for two and further from that. However after looking at the stats it is obvious that  a mistake was made the percentages we calculated by comparing the positions clicks, to the total number of clicks. However this gives average percentage of clicks not searches and this was in error. Because what we all want to know if we get  50,000 searches for this term how much traffic do I think I should be getting.

Remember only 70% of searches click on a natural listing , 30 % click on paid positions, also many users don’t click at all and refine there search or wander off and eat their tea instead.  Taking this into consideration the averages are much smaller with only about 22.6 % of searches becoming a click on the first listing. As far as I can make out the figures should of looked like this.